A panel of four talented Dallas/Fort Worth professionals who work in agencies, athletics, corporations and nonprofit discussed their not-so-predicted jobs in social media to students and aspiring social media professionals at University of Texas at Arlington on Wednesday, April 20.
The panelists were:
- Beth Lamb, chief marketing officer at Ronald McDonald House of Fort Worth
- Caten Hyde, social media coordinator of TCU Football
- Laken Rapier, public relations and social media coordinator of Justin Brands, Inc.
- Nick Marino, marketing and community manager of TangoTab
Each of our panelists shared great insight on their career journey, and attendees tweeted many of the gems shared using #WorkInSocialMedia. In case you missed the event and our Twitter feed, we’ve captured the best quotes from our panelists. Check them out below!
On the reality of working in social media:
Laken Rapier: One big misconception of working in social media is playing on Facebook, Instagram and Twitter all day. I wish that were my job!
On the importance of the job application process:
Beth Lamb: It’s important for applicants to know that while experience is required, your personal social media doesn’t count. Just because you’ve done it for yourself, doesn’t mean you’re an expert in it.
Nick Marino: How you brand yourself on your personal accounts, says a lot about you. If I’m the hiring manager, I want to see passion for something, anything. One of the first things I would do is Google an applicant to see their own representation. If you don’t care about your personal brand, how are you going to care about our brand?
On ways to get experience:
Beth Lamb: Another way to gain experience is through volunteer work. This will also give you connections, because sometimes, getting the job is simply based on who you know. Nonprofits always need help, so call them and ask what you can do for them.
On producing content, the major key for working in social media:
Caten Hyde: Attention to detail is crucial. For TCU, something as simple as just one letter off a recruit’s name (whether on social or in a letter) will plummet their chances of coming to TCU. It’s also important to keep an eye on what other’s (schools) are doing and who is doing it best. Clemson University is the best at what they do. They excel at Vine, which many believe to be a dead platform. With Vine, they’re able to tailor their messaging to recruits, and everyone finds it interesting at the same time.
Laken Rapier: Detailed language is an important aspect of social media that everyone in a department needs to know and follow. Every post has to read as if it came from the same person. It doesn’t matter if you have a number of people posting.
There you have it, straight from the panelists’ mouths. We want to thank our panel for taking the time from their busy schedules to talk to us, and a special thank you to Shannon Zenner at UTA for helping us make the event happen!