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A panel of four talented Dallas/Fort Worth professionals who work in agencies, athletics, corporations and nonprofit discussed their not-so-predicted jobs in social media to students and aspiring social media professionals at University of Texas at Arlington on Wednesday, April 20.
The panelists were:
- Beth Lamb, chief marketing officer at Ronald McDonald House of Fort Worth
- Caten Hyde, social media coordinator of TCU Football
- Laken Rapier, public relations and social media coordinator of Justin Brands, Inc.
- Nick Marino, marketing and community manager of TangoTab
Each of our panelists shared great insight on their career journey, and attendees tweeted many of the gems shared using #WorkInSocialMedia. In case you missed the event and our Twitter feed, we’ve captured the best quotes from our panelists. Check them out below!
On the reality of working in social media:
Laken Rapier: One big misconception of working in social media is playing on Facebook, Instagram and Twitter all day. I wish that were my job!
On the importance of the job application process:
Beth Lamb: It’s important for applicants to know that while experience is required, your personal social media doesn’t count. Just because you’ve done it for yourself, doesn’t mean you’re an expert in it.
Nick Marino: How you brand yourself on your personal accounts, says a lot about you. If I’m the hiring manager, I want to see passion for something, anything. One of the first things I would do is Google an applicant to see their own representation. If you don’t care about your personal brand, how are you going to care about our brand?
On ways to get experience:
Beth Lamb: Another way to gain experience is through volunteer work. This will also give you connections, because sometimes, getting the job is simply based on who you know. Nonprofits always need help, so call them and ask what you can do for them.
On producing content, the major key for working in social media:
Caten Hyde: Attention to detail is crucial. For TCU, something as simple as just one letter off a recruit’s name (whether on social or in a letter) will plummet their chances of coming to TCU. It’s also important to keep an eye on what other’s (schools) are doing and who is doing it best. Clemson University is the best at what they do. They excel at Vine, which many believe to be a dead platform. With Vine, they’re able to tailor their messaging to recruits, and everyone finds it interesting at the same time.
Laken Rapier: Detailed language is an important aspect of social media that everyone in a department needs to know and follow. Every post has to read as if it came from the same person. It doesn’t matter if you have a number of people posting.
There you have it, straight from the panelists’ mouths. We want to thank our panel for taking the time from their busy schedules to talk to us, and a special thank you to Shannon Zenner at UTA for helping us make the event happen!
Your favorite nerds are at it again with our 3rd Annual Trivia Night!
Join us from 6:30-8:30 p.m. on Wednesday, July 15, as we quiz you on everything from pop culture to Texas history at one of Fort Worth’s coolest bars, Shipping & Receiving.
All you need to attend is your brainpower. You can build a team of 4-5 trivia geniuses beforehand, or you can join a team when you arrive — just make sure you come ready to play to win.
The top two teams will take home some pretty cool prizes from local businesses we all know and love, but the only way to bring home the goods is if you’re there.
We’ll have a food truck on site to help you feed your brain and fuel your team to victory, so bring your appetite, your friends and all the random facts you can fit into that big, creative brain.
Trivia Night is free for SMCFW members, and $5 for non-members. Stay tuned for more information (and maybe even a few study tips) as we get closer to the event.
Questions? Contact SMCFW president Amoya Edwards.
Are you ready for free beer and cupcakes? If you’re not, we’ll get you up to speed with our know-before-you-go list.
1. Where is Collective Brewing Project?
Collective is just south of downtown Fort Worth at 112 St. Louis Ave.
2. What if the weather is bad?
We’re having the event, rain or shine. Luckily for us, Collective Brewery has four walls and a roof, so we’ll all be sheltered from whatever Mother Nature has to throw at us.
3. Will I have to pay for anything?
4. Is this more than just a happy hour?
You bet it is. We want your feedback about what we’re doing well, where we have opportunities to grow and what you want to learn about in our speaker events for the rest of 2015 and beyond.
It’s all about making sure you’re getting the most out of your membership.
5. If I’m not a member yet, can I join at the door?
Yes! You can pay $50 for a 12-month membership and start enjoying the benefits right away.
If taking care of business ahead of time is your thing, you can also buy your membership and RSVP for the event below.
See you Tuesday night!
The countdown to “How Social Media Affects Your SEO” is on — check out our last-minute event FAQs and make sure you’re ready to get the most out of our night with SEO and digital marketing expert Joe Youngblood.
1. Where to Go
The event is at the Live Oak Music Hall, one block south of Magnolia on Lipscomb St. If you need landmarks to guide you, it’s right behind Cane Rosso and Brewed.
2. Where to Park
If you’re worried about the threat of hail, Magnolia Green has you covered…literally. The parking garage at 1201 Alston Ave. is open to the public and is just a couple of blocks away from Live Oak.
There’s also a parking lot just to the east of the building, but if that’s full, there are plenty of spaces on the other side of Magnolia. Plus, there’s also always street parking if you can find it.
3. What to Tag
When you Tweet all of Joe’s knowledge bombs to the universe, use #SEOJoe so we can stay engaged with you. If you have enough characters left, you can tack on #SMCFW for good measure.
4. What About Food and Drinks?
The Live Oak has great food and drink specials until 7 p.m., so order early. Their happy hour specials include:
- Half-price appetizers
- Half-price wine
- $3 off Fort Worth beers
- $3 wells
5. Why is SEO Such a Hot Topic?
You might’ve heard the phrase “Mobilegeddon” used in the past 48 hours — that’s because Google launched an update to its mobile algorithm on April 21 that rewards websites for having mobile-friendly or responsive designs.
Even though the topic of the evening is how Social Media affects your SEO, we’re pretty sure you can get Joe to weigh in on Mobilegeddon if you ask.
Still have questions? Shoot us a message and we’ll make sure they get answered.
It’s time to get your tickets for “How Social Media Affects Your SEO” with Joe Youngblood on April 22!
If you’re not a member already, you’ll get 20 percent off if you join the organization when you buy your ticket, not to mention you’ll get the membership discount on admission. That’s already a $15 savings, and the ROI on your membership only gets better.
Tickets are $15 for general admission, $10 for SMCFW members and $5 for students.
This is going to be an amazing event — we can’t wait to see you there!
If you work in the world of digital media, chances are you’ve been trying to wrap your mind around the concept of SEO for longer than you care to admit.
You’ve probably heard terms like keywords, metadata and link building thrown around with random animal names like Panda, Hummingbird and Penguin, but what does it all mean?
Whether you can name all the Google algorithms or you don’t even know what SEO stands for (by the way: it’s search engine optimization), you should know how it affects your social content.
Fortunately, we have just the person to get you up to speed: Joe Youngblood.
Joe is a digital marketer who has been building websites and developing online marketing strategies since 1994. He is a contributor for Search Engine Journal and other websites that focus on digital marketing topics. His focus on holistic digital marketing gives him insights from all sides of a well-rounded digital strategy.
Join us at 6 p.m. Wednesday, April 22, at Live Oak Music Hall for Joe’s crash course on how your social media content affects your SEO strategy. Trust us — you don’t want to miss it.
We all had such a great time at Thursday's Tweet Caddie Tweet-Up at Colonial Country Club, we can't wait for the tournament to get here in May.
We had gorgeous weather, delicious food and an awesome group of social media pros on hand to learn more about joining the Tweet Caddie team for the Crowne Plaza Invitational at Colonial (CPIAC). We owe a huge thanks to Michael Tothe, Kimberly Makinster and the CPIAC for hosting us, and to Susan Nix and Kristin Newman for giving us an insider's look at a day in the life of a Tweet Caddie.
If you couldn't make the tweet-up, don't worry — we're about to fill you in on all the most important details.
SMCFW and AIGA D/FW are teaming to present a panel discussion sure to help fill up your creative bank with best practices, tools and trade secrets that will get your content noticed — even if graphic design and photography aren't at the top of your list of skills.
Our next members-only tweetup is just a couple of weeks away, and if you’re not a member already, now is the time to make your relationship with Social Media Club Fort Worth official. Why become a member? We can think of more than a few reasons:
- Roof-top pool party happy hour on Oct. 15 (By the way, we’ll have free food, wine and beer)
- Discounted tickets to speaker events
- Free entry to tweetups, including the Trick-or-Tweet Costume Crawl
- Access to members-only events
- VIP entry to our inaugural signature event
- Awesome perks like discounted tickets to the Lone Star Film Festival
- Adding SMCFW membership to your resume, LinkedIn & personal branding
If you’re already a regular at our events, it’s more than worth it to take the plunge. If you’ve never had the chance to connect with us, joining is a great way to expand your network and get access to professional development opportunities. If that’s not enough, did we mention that your first members-only event is a roof-top pool party happy hour with free food, wine and beer? Membership is only $50 ($25 for students) and you’ll get a full 12 months of access to all our benefits. So what are you waiting for? Your first step is a line of text away.